If Liz Truss believes wholeheartedly in one thing, it’s that nobody likes being told what to do. People don’t want to be nagged about their weight, or nudged to eat less and move more. They don’t want to be told what they can say on social media. And above all, businesses want to be free to make piles and piles of money, unhindered by regulation and red tape and what David Cameron famously called “green crap”. But when she said she didn’t mind making herself unpopular in the process of unleashing all that growth, she didn’t mean with the people doing the growing.
What to make, then, of the fact that this week more than 100 big corporate names from Ikea to Amazon, Coco-Cola and Sky signed an open letter urging the government not to backtrack on net zero, following hints that Truss might be considering doing exactly that? This wasn’t in the script, either for the deregulatory right or arguably that part of the left convinced that capitalism loves nothing more than warming its rapacious hands over a bonfire of crackling red tape, while watching the planet burn. What, exactly, is going on?
CEOs aren’t monsters, obviously. They see the same fires and floods and droughts on the news as everyone else, and presumably have the same teenage children berating them at breakfast. They know that being seen to go green matters both to younger customers and employees, with generation Z increasingly squeamish about working for brands their friends consider toxic.
For some, like a water industry enduring its driest summer in 30 years, the climate crisis already represents a direct threat to their operations; others, like renewable energy providers, have built their businesses around decarbonisation. But what has really changed, following the
Read more on theguardian.com