Mobile gaming company Coda Labs recently carried out a user study focusing on the Web3 gaming industry. The study was led by WALR, a leading data creation firm and a member organization of the Market Research Society.
The survey was carried out in five countries, namely the United States, the United Kingdom, Brazil, South Africa, and Japan. A total of 6,921 respondents were surveyed. The U.S. recorded the most responses, while South Africa accounted for the least.
The participants were initially divided into three groups based on their gaming activity and interests. 81% of the respondents qualified as gamers (general), meaning that they played video games at least twice a month.
The next category is crypto non-gamers. These were people who use crypto regularly but their gaming activity is negligible compared to general gamers.
Their crypto activity includes more than just buying and selling tokens. This category is active on decentralized exchanges and buys NFTs on a monthly basis.
The final category, labeled crypto gamers, included those who met the requirements of the previous two categories. So that means people who played games at least twice a month and interacted with DEXs and NFTs regularly.
Japan recorded the highest number of gamers with 90% of respondents qualifying for this category. Interestingly, just 2% identified as crypto non-gamers.
South Africa accounted for the least amount of gamers with 71% of total respondents but had the highest percentage of crypto gamers at 24%.
The study concluded that Web3 gaming is not a “mass market” yet. 52% of gamers are not familiar with any kind of web3 gaming term.
Only 12% of the respondents from this category have even tried a web3 game. The ones who haven’t tried, aren’t
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