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Watchdog overturns ban on advert of Land Rover in forest
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Environmental campaigners have accused the UK advertising watchdog of bias for overturning a draft ruling that banned adverts for a mud-splattered Land Rover Defender off-roader after previously saying it encouraged “socially irresponsible” driving that could “cause damage to vulnerable habitats”.
The national newspaper ad featured a Defender in a forest with the headline “Life is so much better without restrictions”. Text accompanying the ad said the 4x4 had the “capacity to go almost anywhere and do anything. If you take one for an extended test drive … a whole new world of freedom awaits”.
The Advertising Standards Authority received 96 complaints, including from several environmental campaigning groups, that the ad was socially
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