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Waitrose to sell potato milk as demand for plant-based options grows
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Britons already eat potatoes boiled, baked, roasted and mashed but now the humble spud is being milked for all its worth, with potato milk set to be the next big thing.
It is tipped as a challenger to big selling alt-milks made from oats, almonds and soy, with the supermarket Waitrose predicting consumers will soon be adding it to their shopping trolley or ordering potato milk lattes in coffee shops.
Sales of plant milk are booming in the UK with the market now worth about £400m a year as Britons reduce their consumption of animal products. In recent years the buzz has been around oat milk, thanks to the success of the fashionable Swedish brand Oatly, but in its annual food and drink report Waitrose predicts that “now it is the turn of the
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