Crypto trading platform Voyager Digital has inked a deal with the Dallas Mavericks basketball team aiming to make crypto more accessible through fan engagement and other educational programs.
In an Oct. 27 announcement, Voyager Digital said it would become the Mavs first cryptocurrency brokerage and international partner in a five-year deal. The trading platform will also have naming rights over the franchise’s Mavs Gaming Hub in Dallas, a venue for the Mavs NBA 2K League team.
"This partnership gives us the opportunity to educate people all over the world on ways to use crypto in their everyday lives,” said Voyager Digital co-founder and CEO Steve Ehrlich. “We want to help people learn alternate ways to grow their wealth to achieve true
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