Visa, the world's largest payment processor, has launched a global crypto advisory service to help clients such as banks and also merchants, as the adoption of digital currencies gains steam.
Visa said it will combine its analytics division, to offer advice to financial institutions, retailers and other companies on everything from bringing crypto features to market to exploring non-fungible tokens (NFTs).
The move by Visa comes against the backdrop of unprecedented investor demand for crypto services and the company's latest offering is geared towards financial institutions eager to attract or retain customers with a crypto offering, retailers looking to delve into NFTs, or central banks exploring digital currencies.
Visa's services include
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