The creator economy has become a $100 billion market thanks to the rise of social media and digital content. However, it’s bound mainly by centralized content platforms, leaving dismal incentives for actual creators to provide better content for audiences. YouTube’s latest efforts to compete with TikTok and Instagram, YouTube Shorts, is notorious for giving minimal gains for creators and Twitter recently started paying peanuts for content creators.
Content creators are looking for new ways to reclaim their control over the content, which could enable communities to discover their preferred content, protect users from data violation and ensure a more balanced distribution of traffic and earnings for all parties. Web3 puts creators and users back in the driver’s seat by providing transparent, traceable, scalable content distribution opportunities.
Unlike centralized platforms that take away creative freedom from content creators, Web3-friendly platforms aim to incentivize better content creation through a community-driven economy.
ReadON, a Web2-compatible decentralized content platform, has joined the Cointelegraph Accelerator program to introduce a new way to interact with content through Web3 solutions to a global audience. ReadON uses blockchain technology’s openness, transparency, and immutability to give users more control. By giving ownership to content creators, the project wants to establish a more equitable digital information ecosystem overall.
ReadON utilizes content contracts to establish a unified distribution layer with a standardized format. These contracts define essential components such as titles, subtitles and format standards for article bodies and ensure scalability to accommodate diverse content styles
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