Turfcoach and Atom Stars to Shape the Future of Football with Southampton FC
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Press Release: Southampton FC’s Future of Football program, (powered by Sport Republic and Yolo Group) chose teams focused on sport performance and fan engagement for future collaboration.
May 15, 2023, London UK — Southampton FC moves forward with Turfcoach and Atom Stars who took the top prize in the club’s Future of Football program. The 4-week virtual sprint program, powered by Sport Republic and Yolo Group, offered direct access to Southampton’s business and commercial decision-makers. In a collaborative environment, teams prototyped solutions to build future value for the club, on and off the pitch.
Tim Heath, GP at Yolo Investments, and the founder of Yolo Group stated:
“We were thrilled to see this program guide teams from their novel ideas into actionable and innovative solutions for our partner. Having shared values for innovation and technology means that together with Southampton FC, we can create new opportunities for the club and boundary-pushing businesses,”
Of the 260 original applications to the program — from 45 countries — six teams pitched in the finals for a potential commercial relationship with SFC and for the opportunity to win a £100K discretionary prize pool provided by Yolo and Sports Republic. The St. Mary’s finale was judged by a panel of representatives from the club, Sport Republic, and Yolo Group. The winners, Turfcoach and Atom Stars will go on to further develop their proposal with the club.
Sarah Batters, Director of Partnerships & Marketing for Southampton FC stated:
“It’s been fantastic to work with all the teams involved and to have such a diverse range of organizations. Both Atom
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