A survey on investors across the United Kingdom has revealed a growing interest in the new asset classes that threaten to overshadow traditional finance — driven by factors such as ease of access and an adolescent crypto market.
Among the 2000 UK residents that were surveyed by OnePoll via Tokenise, 81% of the responders chose tokens as the safer and more secure alternative to traditional investments such as gold, oil, shares and real estate:
Out of the lot, 24% revealed interest in investments in tokens or nonfungible tokens (NFT) in 2022, which highlights a “critical tipping point” for token adoption. As a result, the rising interest is complemented by a growing number of providers and exchanges that intend to capitalize on the demand.
Some of the key drivers for nearly 55% of the existing crypto investors across the UK include influencer marketing via artists, musicians and collectors while 49% got roped in by the ability to make purchases through app-based marketplaces:
The most prominent age group (46%) that prefer investing in tokens and NFTs in the UK are aged between 18-24 years, out of which, 53% cited the ability to invest using apps or online portals as a major influencing factor.
On the other hand, the survey uncovered the importance of education in promoting crypto-based investments. Further underscoring the importance of regulated exchanges, the survey reveals:
The research also shows that women have lower exposure to tokens and NFTs as compared to men but equally prefer online platforms for investments. Interestingly enough, 59% of women investors revealed to seek some kind of connection to the underlying asset prior to investing.
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On March 11, United
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