The future of music is on-chain: in a conversation with TokenTraxx co-founder

cointelegraph.com:

TommyD is an award-winning music producer from Britain who has worked with Kanye West, Jay Z, Adele, Beyonce, Janet Jackson, Emeli Sande and many more. He got into blockchain in 2016 and “fell in love with the tech concepts and the underlying philosophy of decentralization.” 

But he admitted he didn’t see the right interception of the tech and music industries at the time. It was when NFTs gained their momentum when he realized the true potential this technology could bring to artists. In 2021, he co-founded Token||Traxx, an NFT marketplace for musicians.

Tommy, you’ve got an impressive experience in the music industry. When and why did you get into the blockchain space?

I’ve been fortunate to have worked with some amazing artists, from Kanye to Kylie, and I’m an artist myself. We are all the same in that we are looking for acceptance and support from the communities that enjoy our work.

I’ve always been fascinated by creativity and collaboration throughout my career in music, and I found that same energy in the blockchain space.

When I learned about blockchain technology, I couldn’t see how the transparency and providence provided by blockchain technology would sit with the traditional industry, which, to be honest, is built in part on controlling the money that's stuck in the pipelines of royalty distribution.

And then nonfungible tokens (NFTs) came along, and that was the answer. Being able to apply providence and transparency to a unique concept, a song, track, VIP experience, means music creators can connect to their fan base directly on a much deeper level, building new concepts of value into that relationship. And collectors can, for the first time, trade that value, so it's a win for both sides.

Why did you decide to