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'Squid Game', cryptocurrency and beauty filters: the most mispronounced words of 2021
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The results are in and ‘cheugy’ and ‘yassify’ are officially the most mispronounced words of 2021, proving that traditional media is still struggling with fast-paced internet culture.
The U.S. Captioning Company, who caption and subtitle real-time events for TV, compiled the list which identifies which words were most challenging for newsreaders and people on television to pronounce this year.
Cheugy (CHOO-gee), is a term popularised by Gen Z and used to mock an outdated and unfashionable aesthetic typically associated with millennials. Meanwhile, 'yassify' (YEAH-sih-fai) is a trend in which multiple beauty filters are applied to well-known pictures or portraits for comic effect.
The continuing influence of entertainment and sport on language
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