Social media influencers flock to Web3, Izzy the French Bulldog with new NFT collection

cointelegraph.com:

Social media is an enormous part of the everyday lives of people worldwide. Because of the magnitude of the audience that is globally accessible through social media channels, many have now become international stars. And we’re not only talking about people, this includes pets, babies, and even imaginary friends in the form of rocks and twigs.

The global stage that social media opens up has allowed creators to express themselves in new and exciting ways. One example of such a surprise star is the French Bulldog named Isabella. She broke the internet all the way back in 2017 by becoming one of the most famous Instagram dogs out there. Now, she’s moving on to conquer new heights by entering the crypto world.

While social media has given more creators than ever access to a global audience, the medium has its drawbacks. Most importantly, creators are looking for better ways to authenticate their content and secure profit when what they’ve created is viewed or used.

Notoriously, social media influencers do not make money from views, but rather from sponsorships. However, there is a vicious cycle where sponsors only target influencers who attract a lot of views.

To escape from this broken system, more and more influencers are turning to the capabilities of blockchain technology and the opportunities Web3 offers. Most prominently, creators are seeking out ways to authenticate their work through non-fungible tokens.

The NFT space has also opened up a new way for celebrities to interact with their fans.

For example, social media influencer Irene Zhao launched her own DAO, accessible only to collectors who had an NFT from her collection.

The latest to join the Web3 movement is the adorable French Bulldog Isabella. With more than 1