Major crypto price tracking site CoinMarketCap is venturing into the world of reality TV with the launch of “Killer Whales,” a new contest show focused on Web3.
The show, inspired by the popular TV series “Shark Tank,” is being produced in partnership with Web3 entertainment company Hello Labs, CoinMarketCap said in a recent blog post.
Killer Whales is set to begin filming in June and is designed to serve as a way to entertain and educate the global public “on the intricacies and evolving tech of the Web3 world,” according to CMC.
Contestants will pitch their crypto and NFT projects to a panel of industry expert judges referred to as "Whales," which is composed of entrepreneurs, influencers, and founders of Web3 companies.
Quality pitches can receive 'Swim' votes from the judges, while those that cannot survive over the long term in the eyes of judges will receive 'Sink' votes.
The goal is to obtain the most 'Swim' votes and the fewest 'Sink' votes for a chance to rank at the top of the series leaderboard and be crowned the series winner.
"The show will cater to the growing interest of billions of Web3 users, by providing a global platform for projects of all shapes and sizes within the cryptocurrency and NFT space."
Submissions can be made via the Hello.one web portal starting May 2. The airing of the show is expected later in 2022.
“Our aim is to open the door to the next billion users into Web3 by entertaining and educating them on all things crypto,” said Sander Gortjes, Hello Labs' CEO.
All submissions will be reviewed by a panel of professional Web3 experts who have partnered with Hello Labs for the show, including representatives from CoinMarketCap, Hello Labs, and other industry experts.
The top submissions will
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