Sales of eco-friendly pet food soar as owners become aware of impact
Eco-friendly pet food is on the rise as dog and cat owners become more aware of the impact of their beloved pet’s diet.
New figures released exclusively to the Guardian show that the number of pet food products containing Marine Stewardship Council (MSC)-certified sustainable seafood has grown by 57% in the UK during the last five years, from 49 to 77. In the last year alone consumers bought more than 7m tins, pouches and packs of MSC-certified pet food.
Globally, pets consume about 20% of the world’s meat and fish, a number set to rise with the trend for consumers to feed them human-grade meat. An area double the size of the UK is used to produce dry pet food for cats and dogs each year, while approximately 3m tonnes of fish are used in pet
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