Premier League Crypto Sponsorships Soar to £130M in 2024
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Premier League clubs have secured nearly £130 million in sponsorship deals with crypto firms in 2024, signaling a surge in crypto market recovery and sports partnerships.
In the Premier League, crypto looks ready to fill a sponsorship gap as gambling firms get pushed out https://t.co/suXrhpIGND
This growing number of sponsorships highlights the crypto market’s rebound after the 2022 collapse of several digital-asset companies and sharp declines in token values.
Bloomberg’s Monday report, featuring data from SportQuake, highlights that crypto firms have allocated nearly £130 million ($170 million) for Premier League sponsorships this season, representing a 30% year-on-year increase.
SportQuake reported that this figure is likely to increase further as additional deals are expected throughout the 2024/25 season.
One notable example is OKX renewing its partnership with Manchester City, the defending Premier League champion.
Additionally, the Winklevoss twins invested $4.5 million in UK-based football club Real Bedford in April, owned by crypto podcast host Peter McCormack.
Crypto sponsorships are also expanding across other European football leagues.
Newcomers like Kraken, a cryptocurrency exchange, have secured partnerships with clubs such as Tottenham Hotspur, Atlético Madrid, and RB Leipzig.
⚽️ https://t.co/U4D4dECttR and UEFA have signed a multi-year partnership deal that will see the crypto giant featured in stadiums and arenas across Europe.#crypto #UEFAhttps://t.co/MIu9fRBqxP
Meanwhile, Crypto.com continues to secure high-profile
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