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Post-Twitter Dorsey Moves Deeper into Bitcoin 'Spiral' as Square Goes 'Block'
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The Twitter founder Jack Dorsey’s payments firm Square has taken on an extra dimension – likely a crypto-themed one – as the company has changed its name to Block.
In a press release, the firm announced that “as a result of the name change,” its Square Crypto unit, a “separate initiative of the company dedicated to advancing bitcoin (BTC),” has changed its name to Spiral.
Its Twitter handle has also changed to @spiralbtc – a clear nod in the direction of bitcoin.
Dorsey stepped down as Twitter boss late last month.
The witty PR wordsmiths at Spiral rationalized the name change on Twitter, writing:
“Square Crypto is now Spiral. Since our formation, the spiral emoji has been a part of our brand lore, and given the opportunity to rebrand to
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