Permission.io Partners with Web3 Project Swash
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San Diego, United States, 2nd March, 2022, Chainwire
Permission.io Announces New Partnerships to Further the Web3 Advertising Ecosystem
Permission.io, the leading provider of permission-based, Web3 advertising, today announced its partnership with Swash, a complementary Web3 project seeking to further empower and promote data sovereignty in the new age of the internet.
The partnership between Permission and Swash will focus on ways to build and develop an innovative framework for data ownership, control and monetization, governed by the ethos of Web 3. In particular, the companies will collaborate on the development of use cases that enable an equitable value exchange between consumers, brands, and data orchestrators, with the mission of helping users across the web earn from what is rightfully theirs - their data. Permission has created and recently launched Permission Ads, an industry-first, patent-pending, crypto rewards demand-side platform (DSP). Advertisers can now run campaigns on the open web and reward consumers with the ASK Coin for opting in and consenting to share their data. For advertisers, the platform enables them to run crypto-rewarded campaigns that build trust with their target audiences while collecting first-party, permissioned data.
“It’s more important than ever for like-minded projects to collaborate to accelerate innovation that fosters data transparency and sovereignty in Web 3.0,” said Charlie Silver, CEO of Permission.io. “We look forward to developing these strategic partnerships and together providing solutions that will power a new phase of the data economy where the individual is in control.”
Swash is the
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