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Operation Save Christmas: retailers’ desperate dash to meet demand
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An army of 3,000 staff will fan out from Marks & Spencer’s head office this week with one mission in mind: meeting the Christmas boom.
Staff whose day jobs typically range from human resources to procurement will head to its network of stores to help pick and pack Christmas online orders.
With a shortage of delivery drivers, stock gaps and booming demand for online shopping, retailers are turning to increasingly creative ideas, from rail and air freight, cargo bikes and direct-from-store deliveries to chartering their own ships, to ensure they can meet demand at the busiest time of the year. After a lockdown-interrupted year, and with households sitting on record levels of savings, much rests on getting this right.
Katie Bickerstaffe, head of
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