NFTs are the key to turning passive fandom into an active community
Nonfungible tokens (NFTs) are giving Web3 communities the tools to transform user participation.
The Web3 world has been watching NFTs grow up. These digital assets have evolved from hype-centered digital art collections to utility-focused tools building the next generation of the internet.
One of the most important utilities of NFTs is that they are increasingly used as the key to communities of the future - both digital and physical. This is also true when it comes to existing communities, be it fan clubs in sports and music or legacy brands.
These incentivized digital assets can take passive fandoms and turn them into active communities, where members own and delegate activity in a living ecosystem.
The inBetweeners project falls somewhere in the middle of this Web3-born phenomenon. It combines the digital art of artist GianPiero, who designed Justin Bieber’s iconic Drewhouse clothing line, and serves as a key to real-life hype-events like a VIP party at the Coachella music festival.
Bear holders. Are you claiming your box or waiting? Milano, Italy = Luxury Brands = Gianpiero? Please advise. @inBetweenersNFT pic.twitter.com/YRvoYcTsn8
Fans of the artist and big name figures involved with the project are now exposed to a new cosmos created through the NFTs, as is the case with many other similar projects in the space.
Cointelegraph spoke with the co-founder and the community manager of inBetweeners, Ogden and Miana Lauren, on community building through NFTs and the purpose it gives to fans.
Related: NFTs will be ‘as disruptive’ as Bitcoin was 10 years ago — Kraken exec
Ogden commented that Miana started off as a fan of the collection and, through the engagement possible via NFTs, was able to take that fandom to another
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