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MGA Entertainment and Ioconic launch L.O.L. Surprise NFT platform in 20,000 retail stores worldwide
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Toy company MGA entertainment announced Tuesday that the first NFT-based cards for the L.O.L. Surprise trading card game are now available for purchase.
The company entered into a partnership with digital asset consultancy firm Ioconic in September, and now hopes that the $25 billion L.O.L. Surprise brand will succeed in ushering its young fans into the NFT ecosystem.
10 million physical packs of the card game, containing 50 million individual cards, are to be delivered to global retailers before the end of the year, according to the announcement. L.O.L. Surprise collectors will receive a QR code that can be scanned to redeem online rewards in the Play L.O.L Surprise portal. Rewards include digital trading cards, tokens, NFTs or a digital
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