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30.11 - 20:01
John Lewis targets ‘throwaway’ culture with £1m ideas fund
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The owner of John Lewis and Waitrose will on Monday launch a £1m fund that will channel cash into projects with the potential to end the high street’s “throwaway” culture.
The John Lewis Partnership is inviting academics, charities and start-ups that have ideas with the potential to reduce the environmental impact of the food, clothing and gadgets we buy, to pitch for a share of the money. The fund is aimed at identifying “innovators” that are challenging the industry’s outdated “make … use … throw away” model.
Marija Rompani, the group’s director of ethics and sustainability, said that tackling the climate crisis, biodiversity loss, waste and pollution required a “different kind of thinking”.
“We live in a world of finite materials and we
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