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Government plans UK-wide Covid booster alert to mobile phones
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The government is planning to send out a UK-wide mobile alert urging the public to get a Covid booster, in a move mobile operators fear could spark a backlash from customers opposed to vaccinations.
The UK’s biggest mobile operators – EE, O2, Vodafone and Three UK – have been asked by the government to send a message on Boxing Day.
The campaign, which would see mobile operators send a message on behalf of the government to their tens of millions of customers, is understood to have not yet been given final sign-off.
The message is likely to be on behalf of the NHS, with text encouraging all over 18s to get an additional vaccination.
The proposed copy of the text message will say: “Get boosted now. Every adult needs a Covid-19 booster vaccine to
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