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SINGAPORE, August 5, 2022 — Yeeha Games, a USD 50 million-funded GameFi platform, has announced its entry into the world of web3 gaming. To bridge the gap between traditional gaming and GameFi, Yeeha Games will be releasing a number of blockchain games over the next 18 months. It currently has 11 games in the pipeline, with subsequent game releases planned in the future.
Backed by Bybit, Yeeha Games provides an ecosystem that offers a wide range of quality games, as well as a marketplace where users can trade in-game assets. The global team behind the platform is 90+ people strong and consists of industry veterans from the blockchain, GameFi, and traditional gaming sectors — including Bybit, Tencent, NetEase, IGG, Animoca Brands, Unity, and TapTap.
“The GameFi industry saw incredible growth in 2021,” said Choy Wai Cheong (Choy), co-founder and COO of Yeeha Games. “But when compared to the traditional gaming market, we still see a massive untapped potential. To attract traditional gamers to web3, we must have games that appeal to them. Blockchain or not, games have to be fun to attract and retain players in the long run. Integrating blockchain elements into game genres with proven success in the traditional gaming market is a good starting point — and that’s where Yeeha Games is positioned.”
“We are excited about the future of GameFi, and how it could realize the promise of the metaverse and internet through gaming,” said Ben Zhou, co-founder and CEO of Bybit. “Other than creating a level playing field, GameFi has the potential to connect people across global communities to build up our digital and virtual worlds.
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