FarmVille NFTs on the horizon? Zynga hires new VP for blockchain gaming
Nonfungible tokens (NFTs) scored another win with gaming giant Zynga’s announcement of the upcoming integration of NFTs and blockchain into the publisher’s portfolio.
San Francisco-based game developer Zynga, best known for its FarmVille and CSR Racing series, appointed marketing veteran Matt Wolf as its vice president to oversee the company’s blockchain gaming efforts.
With the addition of Wolf, Zynga will work on integrating NFTs and blockchain into its existing portfolio in addition to developing new NFT-based games. Zynga chief product officer Scott Koenigsberg noted that the company became an early adopter of emerging platforms and technologies with new releases on Snap Games, Google Nest and Amazon Alexa.
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