European Consumer Protection Group Files Complaint Over Use of In-Game Digital Currencies
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The European Consumer Organisation (BEUC) has filed a complaint against video game publishers, accusing them of deceptive practices related to in-game purchases.
The complaint, submitted on behalf of consumer groups from 17 countries, alleges that game publishers are misleading consumers, particularly children, into spending excessive amounts on in-game purchases, TechCrunch reported.
According to the BEUC, in-game purchases, which generate more than $50 billion in revenue annually worldwide, often obscure the real costs of digital goods, making it difficult for consumers to understand how much they are actually spending.
The organization claims that children, in particular, are vulnerable to these tactics, with young gamers spending an average of €39 per month on in-game purchases.
Popular titles such as Fortnite, Clash of Clans, Minecraft, and EA Sports FC 24 are among those mentioned in the complaint.
BEUC has called on European regulators to take stronger measures to protect consumers from these practices.
One of the group’s key demands is the banning of paid in-game currencies, which are often used to disguise the real cost of items and services within games.
This recommendation follows the conclusions of the Digital Fairness Fitness Check, which was updated in August.
Video game companies are breaching EU consumer protection laws by manipulating players' spending through premium in-game currencies, leaving consumers vulnerable to overspending and unfair terms. https://t.co/xJoCPGvIIe pic.twitter.com/uhXazb8nI4
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