Dr Martens to add £10 to price of its footwear because of rising costs
Dr Martens will raise the price of its famous footwear by £10 a pair next summer, after the shoemaker said increases in the price of raw materials and transport had added to its costs.
The British brand said prices would rise in both Europe and the US as the cost of almost every aspect of its footwear had gone up – including the leather, metal eyelets, soles and shipping costs – because of demand for commodities and wage inflation.
“It is not one factor. We are just seeing general inflation in everything in every market,” said Kenny Wilson, the chief executive of Dr Martens, adding that the price rise was the first in two years. “We have been holding off on price increases, but we will need to [change that] as of autumn/winter next year.”
Wils
Read more on theguardian.com
