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Diwali Bash: Online sales surge as people from smaller cities go digital
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With a sharp drop in the number of Corona positive cases, both customers and sellers are going overboard to make up for the losses in sales during last year’s Diwali, dampened by the Covid-19 pandemic. As a result, both offline and online sales have registered a remarkable surge compared to those of last year.
Traders’ body Confederation of All India Traders (CAIT) has announced a record-breaking Rs 1.25 lakh crore Diwali sale for offline traders and retailers, while online cashback and coupon site CashKaro has witnessed 8 times jump in traffic during Diwali sales.
In terms of sales term, CashKaro has registered 5 times growth in sales with around 30 lakh orders in and around Diwali.
CashKaro and EarnKaro Co-Founder Swati Bhargava attributes
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