Crypto Firm XBTO Loses Headline Sponsorship Deal with Messi’s Inter Miami CF
XBTO has officially lost its place as Inter Miami FC’s headline sponsor, with cruise liner Royal Caribbean taking the crypto firm’s place.
Royal Caribbean confirmed the news in a press release this week, stating that the company will “make its mark front and center on every Inter Miami jersey” beginning this year.
“Today marks a significant moment in an authentic partnership between two South Florida-based powerhouses, both deeply committed to the community we proudly call home,” said Inter Miami CF Chief Business Officer Xavier Asensi. “We eagerly anticipate our players taking the field and sporting the Royal Caribbean logo on our iconic jerseys in front of our incredible fans at our stadium, across the country, and around the globe.”
Messi has a storied history with the crypto space, most recently kicking off his second year of partnership with crypto exchange Bitget by unveiling a new film about the superstar’s life.
In March 2022, the Argentinian soccer player signed a $20 million deal with digital fan token company Socios.com. However, Messi is not the only famous footballer with close ties to the crypto industry.
In November of last year, Portuguese soccer player Cristiano Ronaldo was hit with a $1 billion lawsuit for allegedly promoting unlawful NFTs issued by crypto exchange Binance, according to a filing in the Southern District of Florida.
“Evidence now reveals that Binance’s fraud was only able to reach such heights through the offer and sale of unregistered securities, with the willing help and assistance of some of the wealthiest, powerful, and recognized organizations and celebrities across the globe – just like Defendant Ronaldo,” the filing against the soccer superstar reads in part.
“Binance’s partnership
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