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Crypto exchanges turn to targeted campaigns to calm investor nerves
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economictimes.indiatimes.comSome of the exchanges, including CoinDCX and CoinSwitch Kuber, have re-started advertising and marketing campaigns, albeit not as aggressively as earlier, industry insiders said. In most cases, the advertisements are aired on social media and other digital platforms.
The exchanges had suspended ads, after an advertising blitzkrieg in the past few months that were criticised for being puffery and misleading by many. The government, which has also raised concerns over lack of transparency in crypto ads, is working on legislation on the sector.
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