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Cosmetic surgery ads aimed at under-18s to be banned in UK
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Cosmetic surgery clinics are to be banned from targeting adverts for procedures such as breast enlargement, nose jobs and liposuction at under-18s, in a crackdown by the UK advertising watchdog.
New rules will bar ads on all media – ranging from social media sites such as Facebook, TikTok and Instagram to billboards and posters, newspapers, magazines and radio as well as social influencer marketing – that are aimed at under-18s or likely to have a particular appeal to that age group.
The changes come into force from May and follow a consultation by the Committee for Advertising Practice (Cap), which writes the codes that all UK advertisers have to follow.
It launched the consultation, which investigated the potential harm such ads can have on
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