Coinbase is intensifying its efforts to bring about positive changes in U.S. legislation in the crypto sector with a new media campaign it launched today. The company is spearheading multiple initiatives aimed at influencing lawmakers and ensuring clearer crypto regulation.
The company started an extensive paid media campaign in Washington, DC, in particular, encouraging people who are interested in crypto to contact their congressional representatives through its platform to let them know crypto regulation clarity is an important issue for them.
The company's media campaign also involves placing ads in Washington, DC. The intent is to persuade members of Congress to move forward with bills that provide clarity in crypto regulation.
In addition to the media campaign, Coinbase has planned a special event for September 27th, referred to as a "fly-in." During this event, executives and developers from approximately 35 crypto companies will convene in Washington to meet with congressional staff and lawmakers.
Kara Calvert, Coinbase's Head of U.S. Policy, expressed her thoughts on the initiative in an interview with Reuters.
"Crypto is just so much bigger than Coinbase, and that I think is what's going to be really powerful about the fly-in," she said.
Coinbase's proactive stance comes at a time when the crypto industry is under increased scrutiny from regulatory bodies like the U.S. Securities and Exchange Commission (SEC). The SEC has taken Coinbase to court, alleging that the exchange has sold unregistered securities, a claim which Coinbase refutes.
Given the situation, the crypto industry sees the present moment as ripe for pushing legislation that could limit the SEC's aggressive stance towards the sector.
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