Canadian Crypto Exchange Bitbuy will Attend the Super Bowl

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The American football game of the Super Bowl will take place on Sunday, February 13, 2022 at 6:30 pm Eastern Standard Time (EST). If you are in France, you will have to get up early because the game will be broadcasted at 00:30 on Monday, February 14! Beyond the sports stakes, the Super Bowl will have a very "crypto" flavor this year! Indeed, several major crypto players such as the Bitbuy exchange have bought advertising slots. 

The Canadian crypto exchange Bitbuy has presented its Super Bowl ad. And for this, the exchange decided to use the services of basketball player Kyle Lowry!

Bitbuy became the first regulated crypto platform in Canada on November 30, 2021. From there, it was a race against time for the crypto exchange to secure its presence with the Canadian broadcaster during the Super Bowl.

The Canadian exchange signed its partnership with Kyle Lowry two days later and then worked on the preparation of commercials. The difficulty was to juggle between Kyle Lowry's sporting obligations as explained below by Binu Koshy, marketing director at Bitbuy:

« It was a pretty stressful 3 weeks. (...) Our eyes were locked in on the Super Bowl, and the only day that Kyle could do the shoot was December 22 in Miami. His one day off in between two Miami Heat home games. We had to get Kyle's approval on the three scripts and find a Miami-based director and production crew in that time. All this under the threat of lockdown due to