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Binance’s ‘Crypto Perfume’ for Women Receives Industry-Wide Criticisms
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Crypto exchange behemoth Binance has revealed a ‘crypto’ luxury perfume in a move to lure more women into the digital asset space. The fragrance was unveiled in conjunction with the International Women’s Day.
Rachel Conlan, Chief Marketing Officer at Binance, calls the campaign as “bold, distinctive, and deliberately disruptive.” She added that “it’s a message to women that they have a significant role to play in the crypto revolution.”
There’s still not enough women in crypto.
We've launched our new fragrance ‘CRYPTO’ as a new way to open up conversations with the public on what needs to be done to bridge the gender gap.
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