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07.01 - 11:47
Arsenal adverts for cryptocurrency ‘fan tokens’ banned
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theguardian.comThe UK’s advertising regulator has banned two promotions for “fan tokens” from Arsenal Football Club, saying they were misleading supporters over the risks of investing in cryptocurrencies.
The Advertising Standards Authority (ASA) said that the north London club was “taking advantage of consumers’ inexperience or credulity, trivialising investment in crypto assets, misleading consumers over the risk of investment and not making it clear the ‘token’ was a crypto asset”.
Arsenal said it would seek an independent review of the ruling “to seek greater clarity on the ASA’s current position”.
The Arsenal ad ban was one of a number published by the regulator on Wednesday, including bans on advertisements by BT, the cider brand Kopparberg, and the
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