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Anya Hindmarch returns to the checkouts with ‘next generation reusable shopping bag’
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With the exception of a new must-have brand of oat milk and an aesthetically pleasing tin of chopped tomatoes, the supermarket experience is not an especially chic one – unless Anya Hindmarch is along for the ride.
Having sent shoppers wild in the aisles of Sainsbury’s with the I Am Not a Plastic Bag bag that opened a debate on single-use plastic in 2007, the accessory designer is returning to the checkouts this winter with a bag she hopes will revolutionise the way we carry our shopping.
Intended to put paid to the idea of the shopping bag as an unloved item that is mislaid, disposed of, or left in the boot of the car, Hindmarch’s new bag is a luxury item with a supermarket price tag of £10.
Billed as “the next generation reusable shopping
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