During its Q4 2021 earnings call late Tuesday, Adam Aron, CEO of iconic theatre-chain AMC Entertainment, briefed the community on the company's latest crypto adoption efforts. As told by Aron, AMC will start accepting Dogecoin (DOGE) and Shiba Inu (SHIB) "in a couple of weeks." AMC began accepting online payments for movie tickets via major cryptocurrencies last year. The company said it is also still exploring options to issue its own coin; an idea that has been in the making for quite some time as it monitors the current cryptocurrency regulatory framework.
Aron also shared his praise for the blockchain industry: "We continue to explore how else AMC can participate in the burgeoning crypto universe, and we remain quite intrigued by the potential business opportunity." Aron then added:
But AMC has also been making grounds in the nonfugible tokens, or NFTs, space. Since last November, the company has completed four NFT campaigns, with more than 800,000 NFTs made available to consumers. These include NFTs offered as part of ticket sales for Spider-Man, Dune, and The Batman movies, and those given to shareholders as part of AMC investor connect. The company plans to roll out more NFT projects this year, both jointly with studios and on its own, citing its potential to increase attendance at AMC theatres. According to Aron, AMC's Spider-Man NFTs have sold for as high as $17,000 in secondary markets.
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