Amazon is bringing Intuit QuickBooks software to its millions of third-party sellers

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Amazon has for years counted on millions of third-party sellers to provide the bulk of the inventory that consumers buy daily. But keeping track of their finances has long been a challenge for outside merchants, particularly smaller mom-and-pop shops.

Amazon said on Monday that it's partnering with Intuit to bring the software company's online accounting tools to its vast network of sellers in mid-2025. Intuit QuickBooks will be available on Amazon Seller Central, the hub sellers use to manage their Amazon businesses, the companies said. Eligible sellers will also have access to loans through QuickBooks Capital.

«Together with Intuit, we're working to equip our selling partners with additional financial tools and access to capital to help them scale efficiently,» Dharmesh Mehta, Amazon's vice president of worldwide selling partner services, said in the joint release.

While the Intuit integration isn't expected to go live until the middle of next year, the announcement comes as sellers ramp up their businesses for the holiday season, the busiest time of the year for most retailers. The companies said that sellers will see a real-time view of the financial health of their business, getting a clear picture of profitability, cash flow and tax estimates.

Representatives from both companies declined to provide specific terms of the agreement, including how revenue will be shared.

The marketplace is a critical part of Amazon's retail strategy. In addition to accounting for about 60% of products sold, Amazon generates fees from providing fulfillment and shipping services as well as by offering customer support to sellers and charging them to advertise on the site.

In the third quarter, seller services revenue