The Chinese e-commerce titan Alibaba enjoyed record sales during its Singles Day shopping extravaganza, giving a much-needed boost to the firm after a torrid year in which it became the symbol of a government crackdown that hammered the country’s tech sector.
The firm said 540.3bn yuan (£63bn) was spent as China’s army of consumers went on a splurge despite a more low-key sales campaign after pressure from the government to tone down the aggressive promotions and rampant consumerism.
Combined sales with its industry rival JD.com came in at 889bn yuan, which was also a record and up about a fifth from last year.
Alibaba and JD.com reported strong sales of items such as electric appliances, electronics, pet supplies, and cosmetics and other
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