Activate Consulting, a management consulting firm for technology and entertainment industries, anticipates non-fungible tokens (NFTs) to become mainstream by 2022, claiming that every technology and media company will need to adopt this innovation.
In its 2022 tech and media outlook, an annual report which forecasts the key trends and offers insights into technology, Activate presented its view on NFTs, asserting that these digital collectibles will continue their way into a broader set of industries.
"As more consumer time migrates to digital experiences and interest grows in the metaverse, we believe that every technology and media company will need an NFT strategy," the company said.
NFTs are digital assets that act as a deed of ownership
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