18 industry vets share tips for launching a crypto startup in a bear market

cointelegraph.com:

Launching a startup in any industry is hard. Launching during a bear market is even harder. Launching a startup in a bear market in a relatively new industry like crypto — which many investors don’t fully understand and which has had its share of recent negative headlines — brings a whole additional slate of challenges. But as many industry pioneers have proven, it’s not impossible, as long as founders follow a few smart strategies.

Many of the members of Cointelegraph Innovation Circle are startup founders themselves, and all are longtime industry veterans and market watchers. Here, 18 of them share their tested tips for crypto companies starting out during these volatile times.

When I look over the history of influencers and people who are dominating the market now, I see that many of them started in the previous bear market. New crypto companies should not build anything until they pitch it to the community on Twitter and to investors. Once they have refined their ideas and know that their offering is truly valuable, then it’s time to build a community around it. – Arvin Khamseh, SOLDOUT NFTs

In this environment, capital is much harder to come by. Assess the complexity of your product, and make sure you overestimate how long it will take to build and the people you will need to build it. When times are good in crypto, it is easy to overpay contractors for quick results, but this is a bad strategy for long-term survival. – Simon Harman, Chainflip Labs

This is a difficult time for fundraising. Companies should focus on growing their communities and partnerships to ensure they are perfectly placed when the market improves. Chasing funds right now will drain precious resources. Depending on how new a company is, spending