Web3 Luxury Fashion House 9dcc Set to Debut First NFT-Linked Collection During Paris Fashion Week
9dcc, a luxury Web3 fashion house, will unveil its first full collection linked to Ethereum NFTs in France this week at Paris Fashion Week and NFT Paris.
Created by crypto influencer, Gmoney, 9dcc merges high-quality apparel with blockchain technology to create both an immersive and wearable experience.
Each design from the fashion house’s latest collection features a near-field communication (NFC) chip linked to an Ethereum NFT to enhance interoperability with both 9dcc and other wearers of the brand. Gmoney’s vision for the collection extends beyond aesthetics.
“9dcc is thrilled to unveil its groundbreaking collection of fashion and lifestyle ‘Networked Products’ during NFT Paris and Paris Fashion Week, marking an exclusive debut that masterfully blends effortless luxury with digital innovation,” a statement from the company reads.“Conceived by the visionary mind of @gmoneyNFT, the first crypto-centric luxury brand presents a pioneering ‘full fashion collection on-chain,’ setting a historic milestone in the fusion of high fashion with blockchain technology.”
Designed for the “crypto mob,” the latest collection features luxury pieces including classic ball caps, plaid jackets, and trousers for the crypto community and beyond.
Ernest wears the 9dcc Signature Essential Structured Ball Cap, a 9dcc Luxe Glen Plaid Blazer, 9dcc White Poplin Tailored Shirt, and 9dcc Leather Cargo Trouser
Footwear courtesy of adidas
Model: Ernest Klimko
Photo: Aldo Carrera pic.twitter.com/ZI3SgwqnBy
— 9dcc (@9dccxyz) February 20, 2024
In a February 20 interview on the Grateful Show, Gmoney discussed the importance of the collection subverting the criminal image given to crypto by bad actors such as FTX fraudster, Sam Bankman-Fried, by flipping it
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