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Visa launches crypto consulting services in push for mainstream adoption
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cnbc.comIn this article
Visa is launching new consulting and advisory services to help its clients navigate the world of cryptocurrencies.
The payments processor said Wednesday its crypto advisory practice, housed within its consulting and analytics division, will offer advice to financial institutions, retailers and other firms on everything from rolling out crypto features to exploring non-fungible tokens.
Visa named American bank UMB as a client that's already using its crypto advisory services.
The move marks Visa's latest attempt to push deeper into the crypto industry. From Oct. 1, 2020 to Sept. 30, 2021, the company processed $3.5 billion in digital currency transactions through its crypto-linked card schemes, according to Nikola Plecas,
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