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Visa Doubles Down on Its Crypto Bet, Launches Crypto Consulting Service
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Multinational financial services giant Visa is pushing deeper into the booming crypto market, launching crypto advisory services to help clients understand various segments of the crypto industry.
In an announcement, the payment network acknowledged that "digital currencies are taking greater hold in the popular consciousness," which creates the need for trustable advisory services that can help those eager to adopt crypto first understand the ecosystem.
The firm also noted that it aims to provide advisory services with regard to non-fungible tokens (NFTs) and for central banks exploring digital currencies, as well as to assist clients with management of backend operations.
Per Uma Wilson, executive vice president at UMB Bank, a regional US
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