Tottenham Hotspur will become the latest English Premier League team to tap into blockchain technology to issue and manage its own Web3 fan token to drive supporter engagement and rewards.
Spurs will issue the fan token through Socios.com, the fan engagement platform built on the Chiliz blockchain that has attracted over 80 major sporting teams from different codes worldwide. The platform enables teams to issue and manage fan tokens, digital collectibles and real-world rewards, while users can participate in decentralized autonomous organization-like decisions involving their favorite teams.
Related: From cricket to crypto: AB de Villiers ventures into Web3
Spurs join the likes of Premier League champions Manchester City, Arsenal Barcelona, Paris Saint-Germain, Juventus, Inter Milan, AC Milan,Atlético Madrid and A.S. Roma, which are some of the most prominent teams in professional football making use of blockchain to innovate engagement with supporters.
The launch will allow $SPURS token holders to take part in onchain voting on a variety of team dynamics, including potential kit changes. Spurs will also partner with MatchWornShit, the platform that facilitates auctions of jerseys worn by players during games that are authenticated on the Chiliz blockchain.
Commenting on the partnership, Tottenham commercial sales director Ryan Norys said that the fan token will build on its existing membership scheme with a “new range of club-related rewards and experiences.”
Speaking directly to Cointelegraph, Chiliz and Socios CEO Alexandre Dreyfus said that talks have been ongoing with Spurs since 2022. He also said that the club would use Socios while simultaneously integrating their fan token into their own loyalty programme andRead more on cointelegraph.com