The NFL All Day digital collectibles brand, developed by Dapper Labs, entered Super Bowl weekend with a surge of momentum.
The sports-themed, digital-collectible brand issued promotional packs of NFTs during the NFL playoffs in January, resulting in several high-profile sales.
Notably, a non-fungible token featuring Tom Brady fetched over $40,000, while a similar NFT featuring quarterback Aaron Rodgers sold for $34,000, according to Dapper Labs.
The NFL All Day digital collectibles has managed to accumulate nearly $10 million in sales since the NFL’s regular season began in September, as reported by CryptoSlam.
Still, the collection has not achieved the same level of success as Dapper Labs’ NBA Top Shot, which generated hundreds of millions of dollars in monthly sales volume.
Wow, the NFT of Tom Brady just sold for $40,000 ahead of the Super Bowl drops! Dapper Labs is really making waves with their promotional NFT drops during NFL All Day. This is a game-changer for the NFT market. #nft #SuperBowl #DapperLabs #NFLAllDay pic.twitter.com/PF9AmNGYJ5
— NFTs Insights (@NFTsInsights) February 10, 2024
Capitalizing on the Super Bowl hype, Dapper Labs is now leveraging the opportunity by offering promotional drops that coincide with America’s biggest sporting event.
These NFTs feature famous moments from the careers of legendary Super Bowl-winning quarterbacks like Joe Montana and John Elway.
Both Montana and Elway have actively participated in promotional activities for the digital collectibles, appearing in promos posted on NFL All Day’s X account.
As the Super Bowl approaches, with the San Francisco 49ers facing the Kansas City Chiefs in Las Vegas, the football game and the surrounding festivities are recognized as one of the mostRead more on cryptonews.com