This Eco-Friendly Crypto Coin Has ESG Investors Excited – Find Out Why

cryptonews.com:

IMPT is a brand new cryptocurrency focused on changing the world of carbon credits for the better. 

The project has been gaining traction over the course of the past few weeks, with impressive rates of participation in its presale meaning that the company has now sucessfully raised almost $13m to fund their vision - this is all the more impressive when one considers that the crypto markets are currently extremely bearish, with most assets down at least 80%, and exchanges blowing up all the time. 

The current state of carbon credits depends on an antiquated system, in which carbon credits are issued by the state for the use of companies. 

This means that it becomes prohibitively more expensive for companies to pollute in any given year, as there are fewer carbon credits issued each year. 

This is an old system, and means that carbon credits face natural issues when it comes to scaling and having a larger impact. 

Moreover, the current system of carbon credits is such that it is very difficult trade them, and they are very opaque. 

IMPT hopes to use carbon credits not for the benefit of large polluters, but for consumers. 

By rewarding consumers who shop with companies that are highly ESG friendly, they are able to ensure that ESG companies become better capitalised and incentivise companies to pursue such goals. 

Anyone who shops via the IMPT platform (with over 25,000 different companies) is eligible to earn IMPT rewards as cash back. 

Currently, the IMPT team has managed to onboard a series of impressive names through their affiliate programme, with industry giants such as Amazon and Microsoft. 

By using NFTs as carbon credits, the entire ecosystem of carbon credits can be made more efficient, more transparent, and fairer. 

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