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Amsterdam, Netherlands, 5th December, 2022, Chainwire
Pioneering startup The Fabricant has gone live with its boundary-pushing digital fashion storytelling project Wholeland, with a trailer that sets the scene for a provocative world that splices digital couture, mythology and the rave scene.
The ambitious move is designed to raise the bar for the wider digital fashion industry, and lead a shift in focus away from the bear market to building Web3 experiences that create long-term, high-value engagement.
The OG digital fashion player is famous for its world-leading craftsmanship, gaining global prominence when it was founded as the world’s first digital fashion house in 2018. It sold the first-ever digital garment on blockchain for 54 ETH in 2019 ($9,500 at the time). Notable collabs with physical brands such as Off-White, Adidas and World of Women contributed to it raising $14M in Series A funding in April this year.
Wholeland is described as a digital fashion story and a visually rich journey of self-discovery that unfolds across 7 chapters. Each chapter includes digital couture, AR wearables, co-creation, fashion shows, metaverse meet-ups and airdrops.
Access to Wholeland can only be gained through minting one of The Fabricant’s pieces of AR facewear, called XXories, that act as a key to the wider experience.
Anyone can apply to Join the waitlist to mint an XXorie through The Fabricant website.
The WHOLELAND concept asks participants to fearlessly express all that they are through digital fashion, exploring parts of their identity that they might not share in the physical world.
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