STEPN: Should users ‘ready-set-go’ for more declines in the near-term
According to Footprint Analytics, GameFi projects characterized by a ‘play-to-earn’ (P2E) business model have seen a decline in user interest since the beginning of the year. Between April 2021 and August 2022, the index for new users in the GameFi space dropped by 57%.
This decline in interest in P2E projects is exemplified by the performance of STEPN over the last few months. In fact, Dune Analytics revealed that the move-to-earn platform has seen its monthly active users decline by 95% since May.
Source: Dune Analytics
To revive runners’ interest in its ailing move-to-earn gaming ecosystem, the month has been marked by a series of campaigns and challenges organized by STEPN for its users to participate in for rewards.
On 2 September, to celebrate its one-year anniversary, STEPN organized the “Before/After Challenge ” from 2 to 8 September. For a chance to win some GMT tokens, users were required to share their progress so far with the STEPN App through a series of before and after video clips.
STEPN followed up with the “12,000 Steps Challenge” from 12 to 15 September, where its users, for GMT tokens, were required to log 12,000 steps in a day.
With tightening conditions in the broader financial markets and a decline in the general cryptocurrency ecosystem, P2E games take the backseat in the list of investors’ worries.
In spite of attempts by STEPN to rejuvenate gamers’ interest through campaigns and challenges, the move-to-earn platform continues to suffer a decline.
According to data from Dune Analytics, daily users on STEPN have dropped consistently since the beginning of the month. The index for existing users who use the platform daily has since dropped by 24%. Furthermore, new users on STEPN have also fallen by 32%.
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