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Space cadets Branson and Bezos scoop the 2021 shamelessness prize
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theguardian.comEvery Christmas, Observer Business Agenda casts its eye over the year that was, seeking to spotlight the business luminaries whose deeds might otherwise have gone unrecognised. At first glance 2021 looked awfully similar to 2020 – a pandemic, various lockdowns and a new wave of infections to round it all off – but it soon became clear that there were still candidates worthy of special recognition.
And the winner is … Sir Richard Branson. The eponymous award winner has taken his ego to the last place it had yet to colonise: space. We are of course used to billionaire oneupmanship, but where yachts were the plaything of choice, now it is rockets.
After Branson’s years of unfulfilled promises that a launch was just around the corner, it was
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