SEBA Bank Rebrands to AMINA Bank, Shoots for Global Expansion
Crypto-friendly Swiss-based SEBA Bank AG has announced its new brand identity: AMINA Bank AG.
According to the press release shared with Cryptonews, the rebrand will not affect the bank’s current clients “other than encountering the new name.”
It stated that,
“All operations will be business as usual across the board.”
This rebrand marks a new chapter for this fully licensed Swiss crypto bank, it said.
The name ‘AMINA’ comes from the word ‘transamination.’ It means the transference of one compound to another. The bank said that the change represents “the transformation” of its clients’ financial future.
Explaining further, AMINA stated that the brand is driven by continuous change. It merges elements of traditional, digital, and crypto banking “to unlock new potential” for the clients.
AMINA Bank operates globally from its head office in Zug, Switzerland. It has a branch office in Abu Dhabi and subsidiaries in Hong Kong and Singapore.
The latter three will “subsequently” apply for a name change to align with Zug.
AMINA CEO Franz Bergmueller said that the company was proud of the group’s achievements under the name SEBA.
He commented that the new brand indicates a new era in the company’s growth and strategy. “We are a key player in crypto banking,” the CEO said, “and are here to define the future of finance.”
Bergmueller also briefly discussed what’s in the pipeline for AMINA in the coming year, saying that,
“As we look forward to 2024, our ambition is to accelerate the growth of our strategic hubs in Switzerland, Hong Kong, and Abu Dhabi, and to continue our global expansion […]”
AMINA was founded in April 2018. Its regulated hubs, said the announcement, offer fiat and crypto services to “progressive investors” – both traditional
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